Here are a few reasons why major advertisers choose QRZ:

• Over half a million unique hams visit QRZ each month.

  QRZ.COM is the Internet leader in ham radio. According to Alexa.com, QRZ ranks higher in overall traffic than any other amateur radio web site. Recent reports from Google Analytics (see below), indicate that we regularly serve more than 15 million page views per month to more than half a million unique visitors, or in other words, nearly 50,000 unique visitors every day.

  30-day QRZ Visitors Report (pdf)

  QRZ has a member base of over 320,000 registered users along with thousands of casual visitors who have made QRZ one of their favorite web sites for ham radio. It's a fact: in the ham radio world, QRZ.COM is known to practically every amateur that owns or uses a computer. Every day, over 100 new visitors join or discover the QRZ website.

  What makes QRZ so popular? Perhaps it's due to our extensive online callsign database of more than 1.25 million listings, our 300,000 photographs and QSL cards, and our huge collection of some 100,000 personal biographies and brag sheets. In addition, we host a number of lively discussion boards where amateurs and electronics enthusiasts from around the world trade ideas, stories, and radio equipment.

• QRZ attracts top industry advertisers

  QRZ's advertisers include many of the companies from the Who's Who list of leaders in our industry. Check our list of current advertisers. We guarantee you'll see a number of familiar brands and logos that attest to the value of advertising with QRZ.

• QRZ has been online continuously since 1993

  Our early entry onto the internet established QRZ as one of the oldest and best known sites around. QRZ was in operation long before most of today's best known internet brands were founded. By the time sites like Google, eBay, MySpace and YouTube came along, QRZ was already serving a vibrant and enthusiastic community of thousands of users worldwide. It's no wonder that when you look up Ham Radio on any of the major search engines, QRZ comes up near the top - every time.

• QRZ is hosted on a world class platform

  QRZ was designed, built, and is operated by an internet systems architect with over 25 years of experience in the corporate world. QRZ is hosted by Amazon's gigantic EC2 data complex, where a number of Fortune-500 companies reside. Our next-door virtual neighbors include Netflix, PBS, Yelp, SEGA, and the New York Times, among others.

  In addition to our reliable platform, the QRZ advertisers get exclusive access to our Ad Manager software that offers a list of features that help you maximize your advertising dollar. These include:

  • Real time reporting of ad performance statistics
  • Live ad image updates, 24 hours per day.
  • Support for multiple images per ad (with no additional fees)
  • Support for per-image unique linking to your website
  • Per-image collection and reporting of performance statistics
  • Support for Animated GIF and Adobe Flash (SWF) content

  Advertisers are free to update their ad graphics at any time and may include any number of images in their campaign. Live performance tracking is provided on an image-by-image basis that shows you which images perform best so that you can maximize the effectiveness of your overall campaign.

• Flash (SWF) Content

  In order to provide link and click accounting, flash ads must contain the following code:

  this.onMouseDown = function () {
      var fo:LoadVars = new LoadVars();
      fo.send(_root.clickTAG, "_top", "POST");
  }
  

• Unmatched advertising value

  Major online advertising sellers such as Google and Yahoo sell advertising on a per-click basis. In other words, using their services you pay each time someone clicks on your ad. Narrowly targeted Google ads can cost upwards of $1.00 or more per click. The cost of a QRZ ad, calculated on a per-click basis is often at least ten times less than what the major search engines charge. At QRZ, per-click costs are typically in the 5 cent range. This, coupled with the extremely accurate demographic that native QRZ ads afford, makes our value proposition unbeatable. Why would you advertise elsewhere for fewer eyeballs, fewer clicks, and more money per click?

All of our ad packages include the Ad Manager features described above. We accept most forms of payment and prefer direct credit card recurring billing. All advertising must be fully paid in advance. A 15% discount applies for any order of 3 or more units (either 3 months or 3 "slots", described below). QRZ reserves the right to approve individual ads or advertisers at its sole discretion.

All QRZ advertising is sold by the "slot", which represents a "slice" or "portion" of the overall QRZ traffic. An advertiser may purchase multiple slots to increase their exposure. The slot price is the final price for your ad. There are no "per-click" or "per-impression" charges. Your cost is the same regardless of either how many times the ad is shown or how many times it is clicked. QRZ does track and report the total number times each ad image is shown and is clicked for your bookeeping use.

The total number of times your ad will be seen (a.k.a. "impressions") varies with the overall daily traffic on the site. On heavy days, your ad will be seen more and on slower days, less. The number of slots in rotation varies by the number of advertisers and the number of slots each advertiser has purchased. For example, suppose that 50 slots are in rotation on a given day and you have purchased a single slot. This means that your ad will be shown 1/50 of the time, or, one out of every 50 pages. If you have purchased two slots then your ad will be seen twice out of every 50 pages, or, twice as often.

Although having your ad appear once in 50 pages may seem small, the total number of pages shown on QRZ makes it significant. Since QRZ will typically display nearly 700,000 ads per day, a single slot (in this example) would be shown about 14,000 times a day. If you bought two slots, the number of showings jumps to 28,000 times, and so on. Again, these numbers are approximate and vary directly with the amount of traffic and number of slots running on a given day.

The total number of slots in rotation at QRZ varies on a frequent basis and is not guaranteed at any level. Your ad exposure will increase proportionally, however, with the number of slots you purchase.

• Google AdWords Auction-style per-click pricing

  QRZ.COM is directly targetable through the Google Adwords network. With AdWords, you set the price for the ads which appear throughout the QRZ site and have access to some of the most sophisticated advertising tools available.

• Top Rotating Banner Ads$100.00 per slot/month

  Our top banner ads are perfect for small businesses and appear in the upper right area of nearly all QRZ pages to the right of the QRZ logo. These ads typically are shown approximately 8,000 to 10,000 times per day throughout the QRZ websites. All top style banner ads must be 468 by 60 pixels in size and must have a total file size not to exceed 32,000 bytes. Both GIF (including animated GIF) and SWF (Flash) formats are supported. Any number of images may be hosted in your slot at no additional charge. The 15% discount rule applies to either 3 or more months paid in advance or to campaigns of 3 or more slots at once.

  Save 15% when you purchase a 3-month top banner slot for $255.00

  Save 20% when you purchase a 1-year top banner slot for $960.00

• Left Side Premium Ads - $995.00 per month

  Our left side ads give the maximum exposure possible and are displayed in permanent, non-shared, non-rotating slots. This means that your ad is seen on every page where left side banners are used. The increased exposure for left side over the top banner ads is phenomenal by comparison. For example, instead of your ad being shown 8 to 10 thousand times a day in a top spot, expect up to 1 million daily showings with a left side premium spot. Left side ads must be 115 by 90 pixels in size (landscape), may be either GIF, animated GIF, JPG, or SWF (Flash). The maximum file size for any ad image is 24,000 bytes. A 15% discount applies to left side campaigns of 3 months or longer. Volume discount rates for longer periods are also available upon request.

If you are interested in becoming a QRZ advertiser, please contact
Fred Lloyd, AA7BQ     flloyd@qrz.com